“Hey...it’s just a pick up. Everybody’s got one.”
You are absolutely correct! That’s why YOUR truck has got to stand out and be the one that’s noticed.
Wrap your pick-up with a multi-color pictorial that shows the kind of work you do. Cover that back window with 3M Window Graphics Film. Reflectorize the tailgate.
Chances are that the pick-up will be the vehicle of choice for those trips around town, and perhaps on weekends too. The more you use your full wrap vehicle the more great impressions (and job opportunities) that vehicle will create.
HINT: Don’t forget to put full wrap graphics on the tag-a-long trailer. Remember the back is especially important.